Terms of service

Terms of Service

Last Updated: July 9, 2026

Welcome to First Embrace. These Terms of Service ("Terms") govern your access to and use of our website, products, and services. By accessing or purchasing from our website, you agree to be bound by these Terms.

If you do not agree with any part of these Terms, please do not use our website.

1. About First Embrace

First Embrace is an online store offering carefully selected maternity, newborn, baby, and infant care products. We source products from trusted suppliers and manufacturers to provide quality products to our customers.

2. Eligibility

By using this website, you confirm that:

  • You are at least 18 years of age or have permission from a parent or legal guardian.

  • The information you provide is accurate and complete.

  • You will use this website only for lawful purposes.

3. Products

We make every effort to accurately display product descriptions, images, colors, dimensions, and specifications.

However:

  • Actual product colors may vary depending on your device.

  • Minor variations in packaging or design may occur from time to time.

  • Product availability is subject to stock.

We reserve the right to modify or discontinue products without prior notice.

4. Orders

After placing an order, you will receive an order confirmation.

We reserve the right to:

  • Accept or decline any order.

  • Cancel orders suspected of fraud or misuse.

  • Limit quantities purchased per customer.

If payment has already been processed for a cancelled order, the amount will be refunded according to our refund policy.

5. Pricing

All prices displayed on our website are in Indian Rupees (INR).

While we strive for accuracy, pricing errors may occasionally occur. If an incorrect price is displayed, we reserve the right to cancel the order and issue a full refund if necessary.

6. Payments

Payments are processed through secure payment gateways.

We do not store your complete payment card information on our servers.

7. Shipping

Delivery times are estimates and may vary depending on your location, courier operations, weather conditions, or other circumstances beyond our control.

While we aim to dispatch orders promptly, we cannot guarantee delivery on a specific date unless explicitly stated.

8. Returns & Refunds

Returns and refunds are governed by our separate Return & Refund Policy.

Please review that policy before making a purchase.

9. Product Information

The products sold by First Embrace are sourced from third-party manufacturers and suppliers. Product information is provided based on available manufacturer specifications and may be updated without notice.

Customers should always follow the usage instructions and safety guidelines provided with each product.

10. Limitation of Liability

To the maximum extent permitted by law, First Embrace shall not be liable for any indirect, incidental, consequential, or special damages arising from:

  • Use of our website

  • Purchase or use of products

  • Delays in delivery

  • Temporary website unavailability

  • Errors or omissions in product information

Our total liability shall not exceed the amount paid for the relevant order.

11. Intellectual Property

All website content, including text, graphics, logos, images, designs, and branding, is the property of First Embrace unless otherwise stated.

No content may be copied, reproduced, distributed, or used without prior written permission.

12. User Conduct

You agree not to:

  • Violate any applicable laws.

  • Attempt unauthorized access to our systems.

  • Submit false or misleading information.

  • Use the website for fraudulent purposes.

  • Interfere with the operation or security of the website.

13. Privacy

Your use of this website is also governed by our Privacy Policy, which explains how we collect, use, and protect your personal information.

14. Changes to These Terms

We may update these Terms from time to time without prior notice.

The revised version becomes effective immediately upon publication on this website.

15. Governing Law

These Terms shall be governed by and interpreted in accordance with the laws of India.

Any disputes arising from these Terms shall be subject to the jurisdiction of the competent courts in India.

16. Contact Us

If you have any questions regarding these Terms of Service, please contact us through the contact information provided on our website.

Certain orders may be fulfilled or delivered through trusted third-party logistics and fulfillment partners, including services such as Meesho Logistics, where operationally appropriate.